SOCIAL MEDIA MARKETING
Why does your business in Kenya need a social media presence?
Social Media in the current digital transformation in Kenya is an excellent opportunity for any business to communicate to existing and prospective customers. It allows you to create awareness, influence consideration and retain the current customers. Social media activity has also become a factor on Google ranking, how often your brand appears on social media has a direct relationship to how engaging your brand and content is hence Google improves your visibility.
Social media is also one of the most dynamic marketing channels. New updates are released everyday by the likes of Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, with this changes we know it can be hard to keep up or even know where to start.
But… That is the main job for our social media team. They are certified, they keep updated with the changes and ensure that they take advantage of the latest tech releases to improve your brand visibility and create sales.
So how do we do it?
Social Media Audit
During onboarding Pershall first, start by being immersed to your brand, we understand where you are and where you want to be. We compare this with your key competitors to understand your market strategy at a macro level. We then perform an audit on your current social activity, confirming all the right social accounts have been set up, then audit the account activity. It is our job to ensure that the pages have been optimized for best performance.
Build Your Presence and Audience
We will use our expertise to target prospective target users and influencers in your industry to ensure users engage with your brand and interest is created that might end up in sales.
Manage Brand Influencers
Not only do we focus on improving your brand but also we work and engage with potential influencers who can help spread your brand presence. Influencers are one of the best means to use to reach people who associate with them. If you can find an influence that is followed by most of your potential customers then we can use their social and digital following to reach your customers.
Social Media Posting
Social media posting has not become a science as brands work to compete with other brands to be seen on customers news feed. We have perfected and learned some of the social algorithm, which we use to ensure that your social activity is visible widely. We will help create a posting calendar with the idea messaging, tags an creative for your brand.
Most of the social media like Facebook limit the number of posts which reach the number of people who like your page. To be able to reach a wider number of people including those who don’t follow you, you need to use paid advertising. Doing paid advertising which is not targeted will be a waste of Money. We work with experts to boost your post and ensure that the targeted potential clients see your post.
Other than regular posting, it is always great to create campaigns that have an objective. These campaigns could have offers or other magnets that attract people to your page that influence them to perform a certain action, which includes but not limited to purchasing your product.
We don’t just work, we plan, we execute, we control, we report, we improve and then we repeat. At the end of each specified period or monthly, we provide comprehensive monthly reports, which detail how your social media profiles have been performing with regard to the targets set for the period.
Send us a chat and one of our experienced customer service team members will get in touch with you to discuss the marketing and sales potential we can unlock from your social media pages.